About Us

143 Years of trusted service!

 Our Mission:

To be the most trusted natural products company.

Our six core values:

  1. We demand of ourselves the highest level of integrity.
  2. We focus on meeting our customers' needs and exceeding their expectations.
  3. We provide our investors an attractive return.
  4. We always take accountability for our mistakes.
  5. We encourage employees to develop, grow and improve quality of life.
  6. We contribute to the overall quality of life in our communities.

Our brand promise:

  1. We promise our customer a feeling of timeless comfort with every product.
  2. We promise our customer natural products.
  3. We promise our customer a perfectly consistent product.
The Natural Products Association has granted the J.R. Watkins Natural Apothecary products the NPA Seal of Compliance.  To earn this coveted seal, products must be made out of at least 95% natural products from renewable and sustainable resources.