When the whole pet food scare was happening, I was looking for holistic cat food, as most other brands had animal by-products. Whatever I bought, they would eat a few nibbles and ignore it. I then inquired about Multi Menu and found a distributor in my area. I received phamlets and free samples. Since switching to Multi Menu in 2012, my cats wake me up every morning to fill their dish. Their coats are also shinier and they have very few fur balls. Bonus: I can order and get free delivery and every 11th bag is free.