"Fresh." It sounds good when you say it, and tastes good when you eat it.

It's no surprise that dogs love the freshness of NOW. It's so fresh, it's like eating off the kitchen counter (down, girl). We pack NOW full of nutritious ingredients like 100% market-fresh turkey, salmon and duck. 100% fresh Omega 3 and 6 oils from coconuts and canola. Wholesome berries, fruits and veggies such as peas, spinach, cranberries, pumpkin, blackberries, alfalfa sprouts, kelp, lentils and carrots. Yum! Zero grains, zero rendered meals, zero by-product meals, or artificial preservatives.